Guerrilla Economy is disruption of the traditional big corporation economy. It’s a disruption of the “use-and-throw-away” culture, and the unnecessary intermediaries.
Example number one: The coffee farmer in Colombia grows coffee, sell it to a local coffee dealer, who sells it to a national coffee dealer, who sells it to an international coffee dealer who roasts the coffee, and packs it and sells it to a large food chain in Scandinavia .
Alternatively: A coffee farmer in Colombia sells his coffee directly to
Strandvejsristeriet in Elsinore, who roasts and packs.
The difference is that the coffee farmer in Colombia gets a larger part of the profit and that the Strandvejsisteriet knows about the origin of the coffee.
Example number two: Instead of booking a hotel room in a large hotel, you can now find private individuals via the Internet who want to rent their private home to you (eg Airbnb) or a guest room (eg Couchsurfing). Similarly, you can find private individuals who offer transportation and many other services.
Example number three: You can now sponsor small startups and projects directly, with very small amounts, via internet-based investment services (eg Kickstarter).
Example number four: Car-sharing – that is: Filling a car with other commuters – can for example be administered via the Internet, and take place through meetings at so-called commuting places or rest areas.
Example number five: After much focus on food waste, several online services have created a link between those who have leftovers (eg restaurants and bakeries) and those who like to buy it at a reduced price and quick use. For example, TooGoodToGo (in Denmark) or MatSmart (in Sweden).
In addition to these examples, there is great focus on locally produced foods etc.
Contact me to get ideas on how you – private or professional – can become part of the new economy.